My Role: Brand Guidelines | Creative Direction | Information Architecture | Web Design | UX/UI Design

About Project: The Broadway League, headquartered in New York, NY, serves as the premier national trade association for the Broadway theatre industry. Its extensive membership comprises theater owners, operators, producers, presenters, general managers, and essential suppliers serving not only New York but also over 250 other cities across North America. With a membership exceeding 700 individuals and entities, it represents the dynamic Broadway theatre community in New York and more than 200 other U.S. cities. Furthermore, they aspired to create a user-friendly and visually appealing website that simplifies the navigation of complex data available on the site.

My Approach: As the Creative Director at Lounge Lizard, my approach was proactive in crafting an informative website tailored to resonate with Lounge Lizard's target audience. My duties encompassed overseeing the website's information architecture to present complex data in a user-friendly manner. By closely collaborating with the leadership team at the Broadway League, we worked harmoniously to produce an outstanding website that not only met their precise requirements but also exceeded their expectations.