My Role: Brand Messaging | Information Architecture | Web Design | UX/UI Design

About Project: Spec for Less, a discount eyewear enterprise with numerous establishments in New York City and New Jersey, sought to create an E-commerce website. Their primary objective was to craft a website that not only prioritized user-friendliness but also exuded a playful, captivating, and informative aura. The ultimate aim was to inspire users to confidently make eyewear purchases.

My Approach: In my role as the Creative Director at Lounge Lizard, I adopted a proactive approach to create an E-commerce website that would resonate with our target audience. My responsibilities included supervising the website's information architecture, selecting appropriate imagery, and guiding the overall visual design strategy. Through close collaboration with the leadership team at Specs for Less, we collaborated effectively to deliver a remarkable website that not only fulfilled their specific needs but also surpassed their expectations.