Kingsway GIS App
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Challenge
Kingsway Exterminators needed a modern GIS platform, built in partnership with Esri mapping technology, to support a multi-million-dollar NYC mosquito control contract. The work focused on coordinating treatment of thousands of basins across all five boroughs to reduce mosquito-borne disease risk. Their existing routing tools were outdated, inefficient, and difficult for both administrators and field teams to use. To win and deliver the contract, Kingsway required a system that translated complex geospatial operations into clear, reliable workflows and could support large-scale basin treatment across the city.
Strategy
As hands-on Creative Director, I led UX, UI, and information architecture across a dual system: a desktop application for planning, routing, and real-time oversight, and a native mobile app for field teams to log basin treatment status and track progress. Working closely with GIS specialists, I mapped workflows, restructured routing logic, and introduced a real-time dashboard that unified planning, execution, and reporting. The system improved coordination, reduced friction in the field, and enabled teams to efficiently treat and track thousands of basins across the city in real time, supporting a critical public health effort across New York City.
Results
The new GIS platform significantly improved operations. Route accuracy increased by 150 percent, route build time dropped by 65 percent, and post-route reporting saw a 220 percent increase in high-quality data capture. The Esri-powered system helped Kingsway secure the multimillion-dollar NYC contract, supporting a citywide public health initiative and establishing a durable competitive advantage in future engagements.
