VINT & YORK
NYC Vintage Inspired Eyewear
My Role: Video, Photo & Wardrobe Direction | Video Editing | Model Selection | Branding | Web Design
About Project: A vintage-inspired eyewear company exuding a hipster aesthetic possessed an exceptional product, yet required the creation of a comprehensive brand, website, and marketing materials to complement their unique eyewear offerings. Situated in the heart of downtown New York City, their brand name cleverly intertwined "Vintage" with "New York," encapsulating the essence of their identity.
My Approach: In my role as Creative Director and design lead, I adopted a hands-on approach, spearheading the creation of the brand from its inception. My responsibilities encompassed shaping the brand identity, web design, overseeing website development, and providing comprehensive creative direction for the project. Collaborating closely with the client and other stakeholders, I meticulously selected models, curated wardrobes, and guided the photography and video production processes throughout the entirety of the project.
35%
Increase in unique visitors to the site due to social media ads in first 6 months
1Mil
In eyewear sales online and in-store within 1st 18 months of brand's release
50%
Increase in brand awareness from marketing by 3rd quarter of 1st year
