GREENLEAF LOGISTICS
Boutique Logistics Company
My Role: Brand Messaging | Information Architecture | Web Design | UX/UI Design
About Project: Greenleaf, a boutique logistics company specializing in comprehensive management of its customers' logistical demands, aimed to craft a website that would flawlessly align with its delightfully hip and playful brand identity, presenting a distinctive and one-of-a-kind appeal.
My Approach: In my capacity as the creative lead for this project, I oversaw a wide spectrum of responsibilities, encompassing information architecture, visual design, photo curation, video editing, brand messaging, micro-interactions, innovative technical effects, and copywriting. The outcome is a dynamic website characterized by engaging brand messaging and a striking design, designed to captivate the user's attention and resonate directly with the intended demographic.
180%
Increase in website load time from Wordpress optimization
75%
Decrease in homepage bounce rates due to site redesign and optimization
225%
Increase in lead capture from unique user visits in first 60 days of launch
