My Role: Brand Messaging | UX/UI Design | Web Design | Storyboarding | Photoshoot Direction

About Project: Animal Pak, a respected and well-established brand in the world of bodybuilding supplements, holds a strong and recognizable brand identity. As they aimed to create an online platform that reflects the core of their brand, they embarked on a journey to develop a website and marketing video that not only encapsulates their image but also captivates their product users in a persuasive and impactful manner, forging a direct and meaningful bond with their loyal customer base.

My Approach: As the Creative Director at Lounge Lizard, I led the design aspects of this project. This involved tasks like information architecture, website design, supervising the photoshoot, and creating video storyboards and edits. I also worked closely with Animal Pak's leadership, contributing to brand strategy and discovery. Our collaborative work resulted in a fresh website and compelling marketing materials that effectively connected with their target audience.