COGIFTER
Co-Funding Gift Portal
My Role: Creative Direction | Brand Messaging | Information Architecture | UX/UI Design
About Project: CoGifter is a crowd-funded gift registry that offers a modern and cost effective approach to gifting. They were seeking a brand identity and website that embodies simplicity, user-friendliness, and a touch of playful charm, ensuring effortless navigation and a captivating brand image.
My Approach: In my role as the Creative Director at Lounge Lizard, I spearheaded the design strategy. Collaborating closely with both our team members and the client, we artfully constructed a fun logo and a dynamic website, featuring distinctive typography that effectively resonated with the intended demographic.
35%
Increase in venture capital seed funding within 3 months of website launch
20%
Increase in user sign ups within the first 2 months of website release
40%
Increase in lead capture from new design and marketing by 2nd quarter
