My Role: Creative Direction | Photoshoot Direction | Storyboarding | Responsive Web Design

About Project: KYBOE!, a prestigious Dutch fashion label, made its debut in 2007, guided by the creative vision of its Dutch founder, Dick Sijmons. The brand gained acclaim for its iconic KYBOE! Watches. In 2015, a transformative partnership with American investors Bell and Roos paved the way for a major milestone: the establishment of a U.S. headquarters in Boca Raton, Florida, signifying a remarkable expansion for the company.In light of this thrilling development, KYBOE! recognized the imperative to revamp their E-commerce website. Their goal was to inject it with a vivacious, audacious, and dynamic design that resonated directly with their target audience.

My Approach: In my capacity as the Creative Director at Lounge Lizard, I undertook the responsibility of crafting their upcoming website. Collaborating closely with both my dedicated team and the KYBOE! partners, our primary mission was to formulate a comprehensive brand strategy and determine the website's design direction.

Working directly alongside the KYBOE! partners, I adeptly spearheaded the development of the information architecture. This involved the meticulous creation of site maps, user flows, and wireframes, laying the groundwork for a robust and user-friendly digital platform.

Additionally, I assumed the role of overseeing photoshoots and the editing of videos to ensure they perfectly embodied the brand's distinctive style.