My Role: Brand Messaging | Web Design | UX/UI Design | Photoshoot Direction

About Project: Teddy Pantelis Nutrition is a cutting-edge brand dedicated to crafting tailored dietary regimens and personalized fitness programs for individuals committed to undergoing transformative lifestyle changes and achieving peak physical fitness. Teddy sought to revamp his online presence by designing a fresh website that resonates directly with his target audience. The new website aims to showcase remarkable client transformations, facilitate the acquisition of new clientele, and serve as a valuable resource for accessing complimentary nutrition tips.

My Approach: In my role as the Creative Director at Fermented Pixels, I adopted a proactive approach to create a user-friendly website that effectively resonated with the desired target audience. My responsibilities included managing the site's information architecture, directing photoshoots, and overseeing the comprehensive visual design of the website. The outcome was an impressive 30% surge in client acquisitions within the initial six months following the website's launch.