My Role: UX/UI Design | Creative Direction | Photoshoot Direction | Visual Design

About Project: Nourison Hospitality is redefining luxury and elegance within the realm of premium floor coverings. Their requirement was for a website that would captivate their clientele, offering a compelling, user-friendly experience while prominently displaying their high-end brand.

My Approach: In my role as the Creative Lead, I provided guidance to my team in developing a website that exuded sleek, modern aesthetics and effectively engaged users. Collaborating closely with both my team and the leadership at Nourison, we meticulously designed a premium website that resonated with the target demographic. Our approach combined high-end visuals with interactive elements, inspiring users to explore and ultimately invest in the exquisite floor coverings offered by the company.