DSM Firmenich
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Challenge
DSM Firmenich needed a clear way to introduce HaloScent®, a new fragrance-boosting technology, to clients across multiple beauty categories. The science behind the innovation was strong but difficult to explain, and the existing materials were fragmented, overly technical, and lacked a cohesive story that made the technology feel exciting or commercially relevant.
Strategy
I created a unified presentation system that blended clarity, elegance, and scientific credibility. The work included a refined visual identity, custom graphics, a branded PowerPoint, and an engaging short video. We positioned HaloScent® as The Fragrance Amplifier, using simple storytelling and polished visuals to make the technology intuitive for both marketers and technical teams.
Results
The final presentation introduced HaloScent® as a credible breakthrough and gave DSM Firmenich a polished, flexible toolkit for future marketing. The new system helped the team explain the technology with confidence and positioned it as a category-defining innovation.
