DSM Firmenich
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Challenge
DSM Firmenich needed a clear way to introduce HaloScent®, a new fragrance-boosting technology, to clients across multiple beauty categories. The science behind the innovation was strong but difficult to explain, and the existing materials were fragmented, overly technical, and lacked a cohesive story that made the technology feel exciting or commercially relevant.
Strategy
I created a unified presentation system that blended clarity, elegance, and scientific credibility. The work included a refined visual identity, custom graphics, a branded PowerPoint, and an engaging short video. We positioned HaloScent® as The Fragrance Amplifier, using simple storytelling and polished visuals to make the technology intuitive for both marketers and technical teams.
Results
The final presentation introduced HaloScent® as a credible breakthrough and gave DSM Firmenich a polished, flexible toolkit for future marketing. The new system helped the team explain the technology with confidence and positioned it as a category-defining innovation.
Breakthrough innovations need more than technical accuracy. They need a narrative that helps people immediately understand why the technology matters.
To introduce HaloScent®, I designed an executive presentation that blended scientific credibility with premium brand storytelling. Every slide was crafted to simplify complex concepts through elegant typography, custom diagrams, subtle motion, and cinematic imagery, allowing audiences to understand the technology without sacrificing sophistication.
The presentation incorporated subtle motion throughout to maintain momentum and culminated in a custom finale created specifically for Tom Ford. Timed to music and synchronized visual transitions, the sequence transformed a technical product presentation into a memorable brand experience that reflected the premium positioning of both HaloScent® and one of the world’s most recognizable luxury brands.
