My Role: Creative Direction | Photography & Video Direction | Web Design | UX/UI Design

About Project: Niru Group, a family-owned diamond enterprise founded in 1979, sought to revamp its online presence by creating a cutting-edge website and captivating marketing videos. Their objective was to artfully narrate their passion for their craft and unwavering dedication to the meticulous handcrafting of the finest diamonds and jewelry products. The new website was envisioned to exude luxury, provide effortless navigation, and showcase the most striking visuals and compelling videos imaginable.

My Approach: As the Creative Director at Lounge Lizard, I assumed the role of design lead for the project. This encompassed overseeing all aspects of UX/UI and visual design, as well as creatively directing an internal photoshoot. The aim of this photoshoot and video direction was to illuminate the genuine artistry behind the product and underscore the company's unwavering commitment to crafting the finest diamonds and jewelry imaginable. The overarching objective was to enhance the brand's image and convey the exacting attention to detail required to create such breathtaking, high-end diamond products for the discerning market.