ENVIOUS LASHES
A Luxury NYC Eyelash Salon
My Role: Brand Messaging | Information Architecture | Web Design | UX/UI Design
About Project: Envious Lashes stands as a prestigious eyelash and brow salon, with locations in New York City, Long Island, and Miami. Renowned for their expertise, they specialize in crafting opulent eyelash extensions, offering lash lift and tint services, as well as providing bespoke brow lamination treatments. Their clientele spans from the general public to numerous renowned celebrities, all seeking the luxury and excellence that Envious Lashes consistently delivers.
My Approach: In my role as the Creative Director at Fermented Pixels, I skillfully employed the salon's interior color palette and integrated generous white space to meticulously design a website that radiated the upscale image it deserved. My collaborative approach involved close cooperation with the client, ensuring that we not only met but exceeded their high standards and expectations. Our dedication extended to optimizing the site's visual appeal and functionality on all platforms and devices, guaranteeing a consistently captivating user experience.
125%
Increase in E commerce sales within 6 months of website's launch
35%
Decrease in homepage bounce rates in first month after launch
150%
Increase in new appointments from social media ads and new design
TARGETED MARKETING CAMPAIGN
