My Role: UX/UI Design | Web Design | Mobile Design | Creative Direction

About Project: OANDA leverages cutting-edge computer and financial technology to deliver internet-based forex trading and currency information services to a diverse clientele, ranging from individuals and large corporations to portfolio managers and financial institutions. As a prominent market maker and a reputable provider of currency data, OANDA possesses access to one of the globe's most extensive historical databases, characterized by high-frequency, meticulously filtered currency data. Their objective is to create a website that not only simplifies their services but also captivates users visually, while effectively addressing the specific needs of their target audience in a clear and concise manner.

My Approach: In my role as the Creative Director at Fermented Pixels, I assumed a crucial role in molding both the website and brand strategy. Working in close partnership with essential figures at OANDA, we devised a strategic blueprint aimed at crafting an informative website meticulously designed to captivate our intended audience. Our primary objective was to fashion a website that was not only user-friendly but also adept at simplifying intricate technical details while simultaneously inspiring prospective clients to take concrete steps, such as registering an account and utilizing their platform and services.