My Role: Creative Direction | Web Design | UX/UI Design | Photoshoot Direction

About Project: Designer Appliance, the leading appliance provider for New York and New Jersey, sought a rejuvenated appearance for their E-commerce platform. Their goal was to create a user-friendly interface capable of effectively organizing a vast array of products, information, and inspirational content available on their website. Their objective was to entice users to explore the site for visual inspiration, envisioning how these appliances would seamlessly integrate into their homes upon installation, ultimately culminating in online appliance purchases.

My Approach: In my role as the Creative Director at Fermented Pixels, I assumed the position of design lead for the project, working closely with my team and Designer Appliance's top leadership. Together, we meticulously crafted a captivating website that not only met their requirements but also exceeded their expectations. Our approach involved developing a strong information architecture, encompassing site mapping, user flows, and high-fidelity wireframes to ensure a seamless user experience. Leveraging their established brand identity and color palette, combined with our creative input in photography direction, we created a visually stunning website that provided users with a delightful experience for exploring and purchasing their appliances.