My Role: Creative Direction | Brand Identity | Web Design | UX/UI Design | Video Editing & Direction

About Project: Broadway.org serves as the official digital hub of the Broadway League, providing a comprehensive resource for all things Broadway. Within its digital realm, you'll discover not just an exhaustive catalog of present and forthcoming Broadway productions, but also direct connections to the authorized ticketing outlets for each show and theater. This ensures access to tickets across a wide range of price options, all sourced directly from the primary providers. The Broadway League sought a fresh brand identity, website overhaul, and revamped marketing collateral to enhance its online presence.

My Approach: As the Creative Director at Lounge Lizard, I took a proactive stance in developing a user-friendly website that strongly connected with our intended audience. My duties encompassed shaping a fresh brand identity, organizing the site's information structure, leading video production efforts, and supervising the overall visual design of the website. The result? A remarkable 20% increase in ticket sales within the initial three months following the website's launch.