My Role: Creative Direction | Video Production | PowerPoint Design | Copyrighting & Storyboarding

About Project: DSM Firmenich is a global leader in health, nutrition, and biosciences, renowned for their innovative solutions that enhance the quality of life. They specialize in creating sustainable, science-driven products and services across various industries, including personal care, food, and fragrances. One of their groundbreaking innovations is the HaloScent® technology, a revolutionary fragrance delivery system. HaloScent® amplifies the longevity and intensity of scents, ensuring a more enduring and immersive olfactory experience. This technology is utilized across multiple categories, such as hair care, laundry care, and fine fragrances, and features in distinguished brands like Tom Ford Fine Fragrance, Pantene Pro V Shampoo, and Suavitel Fabric Softener.

My Approach: My creative process for developing a PowerPoint and video introduction for DSM Firmenich's HaloScent® technology starts with thorough research to understand its unique benefits. I storyboard the presentation to highlight HaloScent® as "The Fragrance Amplifier," focusing on its sensory impact and innovative applications. For the PowerPoint, I use high-quality images and clean, engaging slide designs to emphasize key points. In the video, I craft a compelling narrative with dynamic visuals and smooth transitions. Throughout, I ensure the presentation aligns with DSM Firmenich's brand identity and effectively showcases the transformative power of HaloScent®.

Download the PowerPoint and click through the slideshow to get the full experience >