DSM Firmenich

The Challenge

DSM Firmenich, a global leader in health, nutrition, and biosciences, faced a challenge in introducing their revolutionary HaloScent® technology to the market. Despite its ability to amplify the longevity and intensity of fragrances, the technology’s complexity and wide-ranging applications—from hair care to laundry care and fine fragrances—made it difficult to communicate effectively to high-level stakeholders and potential customers in presentation settings.

Existing materials lacked a cohesive narrative and visual appeal, failing to capture the emotional and sensory impact of HaloScent®. To stand out in a competitive market, the project required a fresh approach—one that would simplify the technical aspects while creating a captivating story that resonated with diverse audiences and showcased the transformative potential of HaloScent®.

The Strategy

To address this challenge, I created a PowerPoint and video presentation designed specifically for high-level stakeholders and potential customers to showcase HaloScent®’s revolutionary technology in a presentation setting. Through in-depth research and storyboarding, I developed a clear narrative positioning HaloScent® as “The Fragrance Amplifier,” highlighting its ability to enhance sensory experiences across hair care, laundry care, and fine fragrances.

The presentation combined beautiful imagery and well-crafted copy, avoiding complex graphics to ensure clarity and emotional impact. Clean layouts, high-quality visuals, and dynamic video sequences highlighted HaloScent®’s innovative technology while aligning seamlessly with DSM Firmenich’s brand identity. The result was a visually striking and cohesive presentation that brought HaloScent®’s story to life in a way that resonated with its intended audience.

The Results

The presentation successfully highlighted HaloScent® as a revolutionary advancement in fragrance delivery technology, creating excitement and engagement among stakeholders and potential clients. The combination of a visually striking PowerPoint and an immersive video narrative brought the story of HaloScent® to life, effectively communicating its transformative benefits and diverse applications in a high-stakes presentation setting.

By aligning the messaging with DSM Firmenich’s values of innovation and sustainability, the materials positioned HaloScent® as a game-changing solution in the fragrance industry. The result was a presentation that not only informed but also inspired, strengthening DSM Firmenich’s reputation as a leader in groundbreaking biosciences.

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