DVG Interactive
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Challenge
DVG (formerly Data Vision Group), a technology firm specializing in data analytics, geospatial solutions, and custom software, faced a significant brand disconnect. Their outdated identity and fragmented digital presence failed to reflect the forward-thinking innovation they delivered. The existing website was difficult to navigate and ineffective at capturing leads, while inconsistent visual assets and messaging made it difficult to stand out in a highly competitive market.
Beyond aesthetics, DVG needed a strategic rebrand—one that would realign their voice, visuals, and user experience with the quality of their services. The challenge was to build a cohesive, modern identity that not only attracted new clients, but positioned the company as a credible, established leader in the tech space.
Strategy
As Creative Director, I led the brand overhaul from strategy to execution. I developed a new visual identity system rooted in clarity and modernism, centered on a distinctive logo mark inspired by brackets and code. The updated design system extended across digital and print, from a fully reimagined website and content structure to marketing materials, tradeshow displays, business cards, and internal collateral.
To support lead generation and product visibility, I created targeted digital assets and landing pages that aligned with the new brand. I also directed the design and UX of the website, ensuring mobile responsiveness, streamlined navigation, and clear value propositions throughout. Every element was crafted to elevate the user experience and unify the DVG story across touchpoints.
Results
The impact was immediate. Within 60 days of launch, DVG saw a 300% increase in captured leads and a 75% drop in homepage bounce rates. A targeted marketing campaign leveraging the new brand system resulted in a 400% lift in product signups. Beyond the numbers, the transformation reinvigorated how clients and stakeholders perceived the company—clear, capable, and ready to lead.
This project proved how thoughtful brand and web design can not only reflect innovation, but actively drive it—helping reposition DVG as a standout force in creative technology.
Driving engagement through strategic design and compelling brand storytelling.
Branded high-resolution print collateral and prepared for pre-press.
