DVG INTERACTIVE
A Creative Technology Company
My Role: Branding | Motion Graphics | Video Production | Marketing | UX/UI Design | Print Design
About Project: Established in 2002, Data Vision Group (DVG) is an innovative technology firm specializing in data analytics, geospatial solutions, reporting, and UX/UI design. They excel in crafting bespoke applications, including websites, web apps, mobile apps, and desktop software. DVG sought a comprehensive transformation, requiring a fresh brand identity, strategic branding approach, a revamped website, and the development of print and tradeshow materials.
My Approach: In my role as the Creative Director at DVG, I personally spearheaded the entire project's design process, taking a hands-on approach to craft the brand identity, refine brand messaging, and create all print materials. I also assumed full responsibility for designing the website and generating all creative assets for digital marketing materials. Furthermore, I provided guidance for the site's development, overseeing it throughout the entire project and beyond.
300%
Increase in lead capture from unique user visits in first 60 days of launch
75%
Decrease in homepage bounce rates in 2nd quarter post site launch
400%
Increase in DVG's product sign up from targeted 360 marketing campaign
TARGETED MARKETING CAMPAIGN
