FERMENTED PIXELS
A Boutique Creative Agency
My Role: Agency Creation | Brand Identity & Messaging | Video Editing | Creative Direction | Web Design | *Please see more of my work on Fermented Pixels' website
About Project: As a Co-Founder and Creative Director at Fermented Pixels, my responsibility involved crafting a fresh brand identity, designing a new website, creating print collateral, producing videos, and developing innovative marketing materials. The objective was to establish a contemporary and distinct visual identity that seamlessly incorporated the essence of Fermented Pixels. This endeavor included creatively exploring the convergence of chemistry and the fermentation process of alcohol, all while maintaining a modern and unique aesthetic.
My Approach: I personally spearheaded the entire project, taking a hands-on approach to crafting the brand identity, refining brand messaging, and designing all of the printed materials as displayed below and mentioned earlier. Overseeing the complete website design and driving the creative direction for digital marketing materials, I also provided guidance throughout the project's lifecycle and beyond to ensure the successful development and evolution of the website.


30%
Increase in sales from social media marketing and Google Ads within 2nd year
50%
Decrease in website load time from Wordpress optimization
65%
Increase in lead capture from improved UI and free website analysis offering

Welcome to the portfolio of the chief creative officer & founder of Fermented Pixels

Matt Carman