My Role: Brand Messaging | Information Architecture | Web Design | UX/UI Design

About Project: Healthy Mama offers a range of secure over-the-counter products designed for expectant mothers. From fertility supplements and prenatal vitamins to breastfeeding support, they provide top-notch products and the safest solutions to enhance your pregnancy journey. They required an E-commerce website that would engage users, provide clear insights into their offerings, simplify the purchasing process, and effectively capture leads.

My Approach: As the Creative Lead, I offered direction to my team in crafting a website that emanated a sense of trustworthiness and approachable modern aesthetics, while effectively captivating users. In close collaboration with both my team and the leadership at Healthy Mama, we painstakingly designed a premium website tailored to resonate with the target demographic. Our approach seamlessly blended high-end visuals, vibrant colors, and interactive elements, enticing users to explore and ultimately become customers who not only make an initial purchase but also continue to choose and buy more products.