Oanda Trading
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The Challenge
OANDA, a leader in forex trading and currency data services, needed a website that effectively communicated their complex offerings to a diverse audience, including individuals, corporations, portfolio managers, and financial institutions. The existing digital presence lacked the clarity and visual appeal required to captivate users and simplify intricate financial services. The challenge was to design a platform that streamlined access to OANDA’s tools and data while inspiring confidence and encouraging engagement, such as account registration and platform usage.
The website needed to strike a balance between technical precision and user-friendly design, ensuring that it resonated with both seasoned financial professionals and newcomers to forex trading.
The Strategy
As Creative Director at Fermented Pixels, I led the design and strategy for OANDA’s website overhaul. Collaborating closely with key stakeholders, we developed a strategic blueprint to create a visually captivating and intuitive platform. I focused on simplifying the presentation of intricate financial services through clear information architecture, UX/UI design, and visually engaging layouts that aligned with OANDA’s brand identity.
The website design prioritized user-friendly navigation and actionable content, ensuring users could easily access tools, resources, and account registration options. By weaving complex financial data into an accessible and visually dynamic design, the platform inspired trust and motivated prospective clients to explore OANDA’s services further.
The Results
The redesigned OANDA website achieved its goal of simplifying complex services and driving user engagement. The intuitive design enhanced user navigation, making it easier for clients to access tools and register accounts. The visually captivating layout and clear messaging successfully addressed the needs of a diverse audience, positioning OANDA as a leader in accessible and innovative financial technology.
This project demonstrated the importance of blending technical precision with engaging design. By creating a website that simplified forex trading and currency data services, I helped OANDA connect with their target audience and inspire actionable engagement, ensuring their continued success in a competitive market.
