Hangar 12
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Challenge
Hangar 12, a CPG-focused marketing agency, needed a website that matched its evolving identity and dual strength in integrated marketing and brand design. Their existing site no longer reflected the agency’s bold, modern approach, and internal stakeholders were unsure of the direction they wanted. They needed a strategic creative foundation that clarified who they were and where the brand should go.
Strategy
To guide the team through that uncertainty, I developed two full visual concepts for the new website. One used layered textures and a vintage-collage aesthetic that highlighted the agency’s creative depth; the other embraced bold typography and high-energy color to express a confident, challenger-brand personality. I shaped messaging, structure, and visual tone for both routes, giving Hangar 12 clear and distinct directions grounded in their values and audience.
Results
The discovery work provided Hangar 12 with two compelling brand pathways, each strong enough to move forward. The concepts sparked internal alignment and excitement, giving leadership clarity on how they want the brand to evolve. The project established a solid strategic and visual foundation for the agency’s eventual website redesign.
