UNITED NATIONS
UN Website & Unite Branding
My Role: Web Design | UX/UI Design | Creative Direction | Brand Identity | Brand Guidelines
About Project: In my role as the Creative Director, we were privileged to collaborate with the United Nations Office of Information and Communication Technology in the development and implementation of their brand identity and website design. Considering the diverse audience and varied purposes the website would serve, I prioritized creating an information architecture that would be easily comprehensible across different cultures.
My Approach: During the design phase, I explored two distinct themes, ultimately opting for an efficient design that facilitates fast user access and navigation, a crucial aspect given the extensive information present on the Unite platform. By adhering to United Nations' brand guidelines, their team can maintain a uniform digital presence. This approach not only streamlines design decisions such as font, color, logos, messaging, and vision but also contributes to cost savings, allowing the focus to remain on core objectives. This strategic approach enables Unite to build brand recognition while steadfastly advancing their mission.
My Approach: During the design phase, I explored two distinct themes, ultimately opting for an efficient design that facilitates fast user access and navigation, a crucial aspect given the extensive information present on the Unite platform. By adhering to United Nations' brand guidelines, their team can maintain a uniform digital presence. This approach not only streamlines design decisions such as font, color, logos, messaging, and vision but also contributes to cost savings, allowing the focus to remain on core objectives. This strategic approach enables Unite to build brand recognition while steadfastly advancing their mission.
