My Role: Web Design | Brand Strategy | UX/UI Design | Print Design | Imagery Creation | Marketing

About Project: Established in 1998, a prestigious digital agency in the heart of New York City sought a fresh and distinctive visual identity. The design concept was inspired by Lounge Lizard's renowned approach, which cleverly blends the ambiance of a cocktail lounge with playful terminology like 'Brandtenders' and 'Marketing Mixologists.' The primary goal of this redesign was to make a striking impact in a fiercely competitive market, captivating the viewer's attention within a mere five seconds or less.

My Approach: In my role as the creative lead for this project, I embraced a hands-on approach, guiding and collaborating with my team in the development of our new website and brand style. Our design mission was to strike a balance between being daringly wild, playfully bold, and thoroughly modern, all while remaining true to the established LL brand. Personally, I took charge of the complete website design, which involved extensive Photoshop manipulation to create an impeccable landing page that aligned seamlessly with our vision. Additionally, I was responsible for generating all the branded materials necessary to convey our fresh and dynamic new look.