My Role: Creative Direction | Video Storyboarding | Photoshoot Direction | UX/UI Design | Web Design

About Project: BonChon, a globally renowned restaurant chain originating in Korea, is celebrated for its expertise in crafting delectable fried chicken wings. With a rich heritage rooted in a closely guarded family recipe, BonChon boasts a truly unique brand identity. To convey their brand's playful and homemade charm, they sought a lively website and marketing creative that would authentically capture their distinctive personality and appeal.

My Approach: In my role as the design lead for this project, I assumed responsibility for guiding various crucial aspects. This included directing the information architecture, conducting UX research, shaping the visual design, curating photos, refining brand messaging, and overseeing video production. I maintained direct collaboration with key stakeholders at Bonchon, presenting wireframes, visual designs, and video storyboard concepts. My role extended to overseeing the comprehensive design of the website and providing creative direction for videos that authentically encapsulated the essence of the BonChon brand.