My Role: Brand Messaging | Information Architecture | Web Design | Marketing | Print Design

About Project: Fractal Academy, located in Montclair, New Jersey, is a prestigious institution specializing in science and math tutoring. In pursuit of a fresh online presence that aligns seamlessly with their brand identity, they embarked on a website redesign project that exudes boldness and modernity.

My Approach: As the Creative Director at Fermented Pixels, I assumed the design leadership for the creation of a new website design. Collaborating closely with the proprietor of Fractal Academy, I meticulously collected demographic insights about the site's users and comprehended the overarching vision for the site's revitalization. Subsequently, I orchestrated the development of the UX/UI design and curated brand messaging, tailored precisely to resonate with the intended demographic. The outcome was a remarkable and user-friendly website that seamlessly blended stunning visuals with intuitive functionality.