FESTO ROBOTICS
Product Listing & Tracking App
My Role: Information Architecture | Creative Direction | iOS Design | UX/UI Design | Visual Design
About Project: Festo Robotics, a renowned worldwide provider of advanced process control and factory automation solutions, is committed to being a reliable collaborator, assisting its clientele in enhancing product quality, optimizing production processes, and reducing expenses through continuous innovation. To meet the demands of their customers efficiently, they were seeking to develop a mobile application that empowers users to effortlessly access comprehensive information about their extensive product catalog, including technical specifications, pricing details, and real-time delivery updates, all within seconds.
My Approach: In my role as Creative Director at Lounge Lizard, I assumed the role of design lead for the project, collaborating directly with Festo's development team based in Germany. The primary objective for the app's design was to align with Festo's brand guidelines while presenting a contemporary appearance with an intuitively user-friendly interface and captivating visuals. I personally oversaw the creation of wireframes, visual designs, and prototypes, as well as provided creative direction for all photography involved. Throughout the project, I maintained close communication with Festo's key stakeholders. The outcome was a resounding success.


30%
Increase in customer satisfaction with order tracking in first 3 months
45%
Reduction in call volume within the applications first 60 days of launch.
55%
Increase in accurate product tracking within 2nd quarter of apps release

Welcome to the portfolio of the chief creative officer & founder of Fermented Pixels

Matt Carman