LOCATE NYC
Citywide Geocoding Service
My Role: Brand Identity | Brand Messaging | Digital Marketing | SaaS Design | UX/UI Design
About Project: "Locate NYC" is an exclusive offering from DVG, designed as a New York City geocoding solution powered by open data from the city itself. This ensures that businesses across various industries utilizing GIS technologies, in conjunction with Esri, a renowned global leader in geographic information system (GIS) software, location intelligence, and mapping, have access to up-to-date and consistent geographical information.
To enhance its presence and attract a wider user base, Locate NYC required the development of a distinctive brand identity and a dedicated website. This website serves as a central hub where potential users can access essential technical details, explore product demonstrations, and easily register for the service. Furthermore, a comprehensive digital marketing strategy is in place to expand the client base and drive growth.
My Approach: As the Creative Director at DVG, I played a pivotal role in shaping the brand identity, website, and brand strategy. Collaborating closely with key stakeholders within DVG, we formulated a strategic plan to develop an informative website tailored to engage our target audience effectively. Our goal was to create a user-friendly website that not only simplified complex technical information but also motivated potential customers to take action, such as subscribing to the newsletter, utilizing the demo, and signing up for our product.
350%
Increase is user lead generation from targeted social media marketing
70%
Decrease in homepage bounce rates in 2nd quarter post website launch
400%
Increase in product's demo requests from digital marketing campaign
TARGETED MARKETING CAMPAIGN
