My Role: Creative Direction | Brand Messaging | Information Architecture | UX/UI Design | Web Design

About Project: Garrett, a renowned global pioneer and technology frontrunner, specializes in advancing vehicles to achieve greater cleanliness, efficiency, and connectivity. With an impressive heritage spanning nearly seven decades, Garrett caters to a diverse international clientele, offering solutions for passenger vehicles, commercial vehicles, aftermarket replacements, and performance enhancements. In pursuit of a website that reflects their well-established brand, exudes corporate professionalism, and ensures user-friendly navigation through extensive information across numerous pages, Garrett embarked on this endeavor.

My Approach: As the Creative Director, I collaborated directly with my team and stakeholders, with Garrett's design lead, to meticulously create a website that authentically reflected their well-established brand. We skillfully developed the information architecture, utilizing site maps, user flows, and wireframes to establish a strong foundation. By adhering to their established brand guidelines, we harmoniously integrated the visual design elements, resulting in a cohesive and captivating presentation.