Garrett Motion
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The Challenge
Garrett Motion, a global leader in advanced turbo technologies, needed a website that reflected their storied heritage and cutting-edge innovations. Their existing site struggled to balance the vast amount of technical information with the professional, user-friendly experience required to engage a diverse international audience. With numerous pages covering passenger vehicles, commercial vehicles, aftermarket solutions, and performance enhancements, the challenge was to design a platform that ensured seamless navigation while maintaining corporate professionalism and brand authenticity.
Garrett sought a digital presence that showcased their expertise, aligned with their brand identity, and effectively communicated their value to customers and stakeholders worldwide.
The Strategy
As Creative Director, I led the team in creating a comprehensive and cohesive website design for Garrett Motion. Collaborating closely with Garrett’s design lead and stakeholders, we developed a robust information architecture using detailed site maps, user flows, and wireframes to establish a clear structure for the extensive content. This foundation ensured users could easily navigate the platform and access relevant information without feeling overwhelmed.
Adhering to Garrett’s established brand guidelines, we integrated sophisticated visual design elements that reflected their technological leadership and corporate professionalism. The design emphasized clean layouts, intuitive navigation, and visually striking elements that balanced technical content with a polished, modern aesthetic. The result was a seamless blend of form and function, showcasing Garrett’s innovation and expertise on a global stage.
The Results
The redesigned Garrett Motion website successfully elevated the brand’s digital presence. The intuitive information architecture and user-friendly design improved navigation, enabling visitors to efficiently explore Garrett’s extensive offerings. The cohesive visual design reinforced the company’s status as a global pioneer in turbo technologies, creating a lasting impression on both existing clients and new audiences.
This project highlighted the importance of aligning design with brand identity and user needs. By creating a website that combined professionalism with accessibility, I helped Garrett Motion effectively communicate their legacy of innovation while ensuring a positive and engaging user experience.
