My Role: Creative Direction | Brand Strategy & Messaging | Mood Board Design | Web Design

About Project: This project is in the discovery phase to develop a new website design for Hangar 12, a marketing agency specializing in Consumer Packaged Goods (CPG) marketing since 2012. In 2012, the owner established the PKG Brand Design group to focus on branding and package design. Concurrently, the other half of the agency was branded as HANGAR12, concentrating on integrated marketing, including digital marketing and advertising, social media, consumer promotions, and shopper marketing.

My Approach: As the Creative Director and designer, I collaborated with stakeholders at Hangar 12 to establish a new website design and brand strategy that was unique, modern, and aligned with the brand’s core values. Since the stakeholders were initially unsure of what they wanted, we proceeded with a discovery phase to create two unique design directions for their consideration. Starting with brand messaging and mood board designs, I set the foundation for the two design options. From there, I developed two distinct homepage designs for the client to choose from. They were so impressed with both options that they have yet to make a final decision. Below, you can see both versions. Stay tuned for the next phase, but I believe these examples showcase my creative ideation effectively. Link to the Vintage Collage Concept > Link to the Bold Typographical Concept >