TARTE COSMETICS
Internal Web Application
My Role: Typography | Information Architecture | UX/UI Design | Application Design | Prototyping
* Please Note: Designs are slightly modified for confidentiality purposes
About Project: The goal of this project is to create an internal web portal exclusively tailored for Tarte professionals and partners. This portal will serve as a centralized hub for accessing the most current news, brand resources, facilitating communication with colleagues, and ensuring up-to-date access to training and product information.
My Approach: In my capacity as the Creative Director at DVG, I held a central role in managing the information architecture for this expansive web application. My duties included meticulously documenting all potential use cases, crafting detailed wireframes, and spearheading the development of comprehensive visual designs and prototypes. Throughout the entire project's lifecycle, I upheld constant and direct communication with all stakeholders at Tarte Cosmetics, ensuring a smooth and fruitful collaboration that spanned from inception to completion.
150%
Increase in employee and outside sales weekly collaborations
175%
Decrease in late performance metrics testing by 2nd quarter
200%
Increase in employee retention and morale in first 6 months of launch
