“Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.”
~ Paul Rand
In its purest form design is
the reduction of complex to simple
the hierarchy of elements
the solving of a problem
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
~ Antoine de Saint-Exupery
Matt Carman
